In the B2B environment, leads are the measure of all things and the basis for good business. All the more annoying when website visitors don’t bite immediately. Remarketing helps you bring back target customers who seem to have gone missing. Is it worth the effort? Meaning With retargeting, you can bring back visitors to your… Continue reading Retargeting in the B2B environment: is it worth the effort?
Attention is the currency on the Internet. Lurid teasers in particular encourage users to click on an article. Targeting emotions while generating curiosity works best. News portals in particular are after a high click-through rate (CTR) in order to be able to place as much advertising as possible. After all, they usually charge in page… Continue reading Click-baiting goals in marketing
Forget best practice! Don’t blindly copy the ideas of other websites. What works elsewhere can backfire on you. The user experience of your target customer is crucial. What young people find cool may drive others crazy. Not every user is adept at using a touchscreen. And not everyone has eagle eyes like the 20-year-old designer.… Continue reading Three final recommendations for linking and navigation