A professionally designed website is still the central “business card” for a company on the Internet, social media profiles or not. In sales in particular, it is crucial that a perfect site really “picks up” users and also enables traffic analysis in compliance with data protection laws. In the B2B sector, this is often how leads are generated. What are the five most important components here?
It is still impossible to imagine B2B sales without these: websites. They offer companies the chance to showcase their branding as well as accentuate precisely the relevant content. They also act as a “business card” in sales. To do this, you have to be familiar with the sales process that is common in the B2B sector. Here, so-called B2B portals (e.g. Europages or Alibaba) still play a major role. This is where buyers search for suppliers – worldwide. As a rule, these portals do not link to social media profiles, but to the website.
In order for visitors to find what is important during their first visit and to generate leads beyond the pure need for information, there are a few things that can be done in advance to optimize this. The goal here is always conversion. Especially in the B2B area, this does not necessarily mean a completed purchase, but rather a contact or product inquiry. Statistics show that only about 0.5 to 2% of the traffic on websites converts. In order to optimize conversion rates, it can be helpful to arrange website elements in a way that makes it easier for users to make an inquiry and thus establish contact.