Forget best practice! Don’t blindly copy the ideas of other websites. What works elsewhere can backfire on you. The user experience of your target customer is crucial. What young people find cool may drive others crazy. Not every user is adept at using a touchscreen. And not everyone has eagle eyes like the 20-year-old designer.… Continue reading Three final recommendations for linking and navigation
How to optimize conversions?
If you haven’t yet integrated a lead generation process into your website, the sooner you start, the better. A/B tests can be used to gradually optimize conversions. Because maybe a red call-to-action works better than the blue one? And maybe more people will sign up for your newsletter if the form is at the top… Continue reading How to optimize conversions?